NHL fans are some of the most passionate in all of sports. With recently signed TV agreements with ESPN and TNT, labor peace through a stable collective bargaining agreement, a settled salary cap, and an upcoming global showcase as NHL players return to the ice at the 2026 Winter Olympics, the league may have never been hotter.
So how does one of the NHL’s toy partners manage to make fans of 21 other teams angry?
By releasing a fun new line of NHL mascot action figures – but for only a fraction of the league.
Let me explain.
According to the NHL Players’ Association, the NHLPA currently licenses more than 45 companies to use approved NHL names, images, and likenesses to produce a wide range of official consumer products.
McFarlane Toys is one of those licensees.
Yesterday, McFarlane Toys sent out a marketing email announcing an all-new line of NHL action figures featuring the mascots of just 10 NHL teams.
Those 10 figures include: S.J. Sharkie (San Jose Sharks), Chance (Vegas Golden Knights), Wild Wing (Anaheim Ducks), Sabretooth (Buffalo Sabres), Blades (Boston Bruins), Gritty (Philadelphia Flyers), Harvey (Calgary Flames), Tommy Hawk (Chicago Blackhawks), Stormy (Carolina Hurricanes), and Iceburgh (Pittsburgh Penguins).
Which raises the obvious question: what about fans of the other 21 teams?

I reached out to McFarlane Toys to ask whether there are plans to extend the line to include the remaining NHL mascots. As of publication I have not received a response.
